Higher education and its role in shaping behaviour

Education influences behaviour brings people together and fosters change in society.

Each student can and will change the world. Changes can occur in their immediate family nucleus, their friends’ circle, their city, their country, society as a whole. Shifts happen when we activate change in a small scale. Everything starts with one person and can reach domino effect proportions. A student interested in Marketing, and Business Strategy spent the evening discussing with her father, a Saudi businessman, and her brother, a Saudi entrepreneur, her university readings and thinking how could this be applied to Saudi Arabia. Today, she came to the class and delivered a marvellous well-thought presentation. After an intense class discussion, she is now going back home to articulate how the analysed research findings can be applied to a Saudi SME and a startup.

Educators certainly have the power of changing students’ behaviour. In helping them to realise the usefulness of applied knowledge to their lives daily lives, to achieve their potential, we activate an emotional connection which leads to active learning.

I am a public speaker and have made a point of using this skill to engage and motivate my audiences to be it the classroom, a conference or a political event. I want to inspire students. I want to drive them, to awaken in them their eagerness to succeed, to become empowered, to be a step ahead to our time and realise their true potential. I want to open students’ eyes to believe in themselves and move forward, to be the best version of themselves, not only to improve their reality but the reality of their families and their society.


Published by @digitalmisa

Digital behaviourist and technologist (PhD). I am passionate about talent development, especially when it comes to enabling women and youth to achieve inclusion. I have 20 years experience working in America, Europe and the Middle East from politics to government to education to management. I love writing, traveling, history, vegan tacos, and escaping to Italy every time I can!

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