Professional Experience

Education

  • Artificial Intelligence and Business Strategy by the
    Massachusetts Institute of Technology (MIT), USA.
  • PhD in Digital Behaviour and HCI by Dublin City University (DCU), Ireland.
  • MSc in International Management by Dublin City University (DCU)/ NorthEastern University, Ireland/USA.
  • BSc in Business Administration (Magna Cum Laude) by Universidad de las Americas, Puebla (UDLA-P), Mexico.

Experience

  • Associate Professor/ Programme Director. Dublin City University | Princess Nourah Bin Abdulrahman University. Saudi Arabia.
  • Mentor and Judge in Innovation Challenges and Hackathons. MIT Hacking Medicine | NYUAD Hackathon | FinTech STEAM Challenge | Blockchain Hackathon | Nasa Space Apps. MENA region.
  • Consultant and advisor in Digital Marketing and Digital Transformation. Saudi Arabia.
  • Industry Liaison. Dublin City University | Princess Nourah Bin Abdulrahman University. Saudi Arabia.
  • Lecturer. Dublin Business School (DBS). Ireland.
  • Chief Advisor and Advisors’ Coordinator. Ministry of the Interior. Guerrero, Mexico.
  • Executive Personal Assistant to the Minister. Ministry of the Interior. Guerrero, Mexico.
  • Voice Image and Lead Speaker. Governor’s Office. Guerrero, Mexico.

Organizations and Associations

  • Marketing and Communications Chair. Arab Women in Computing (ARABWIC).
  • Founding President. Red Global MX Chapter Saudi Arabia.
  • Founding President. GCC Blockchain Community.
  • American Marketing Association (Reviewer)
  • American Academy of Advertising
  • European Advertising Academy
  • Irish Academy of Management

Initiatives

  • Founder and Head of TechSaudiya.
  • Digital Literacy Campaign – in partnership with the Saudi Arabian National Digital Transformation Unit.
  • Digital Literacy Competition – in partnership with the Saudi Arabian National Digital Transformation Unit.
  • Invest in Saudi – in partnership with the Saudi Arabian General Investment Authority (SAGIA).
  • Watson goes to College: Cognitive as an enabler of innovation and tech entrepreneurship in KSA – in partnership with IBM Kingdom of Saudi Arabia (KSA)/New York/Chicago, PNU Computing School, King Abdulaziz City for Science and Tech (KACST), and King Saud University.
  • Imagine 2030 – in partnership with Taqnia Robotics.
  • GetSaudiMoving – in partnership with the Saudi Arabian General Sports Authority (GSA).
  • Campaign towards promoting Financial education among Saudi citizens– in partnership with the Saudi Arabian Monetary Agency
  • Omoma digital content creators – in partnership with the startup Omoma, new venture of Almarai’s founder, Alastair McGuckian.
  • Promote Ireland in Saudi Arabia – in partnership with the Irish Business Network

%d bloggers like this: