Keynotes and workshops

To Industry

Jaramillo, A. 2022, “Rethinking education: innovation and emerging technologies”. Panelist. Wired Summit 2022. Mexico City, September 2022. 

Jaramillo, A. 2022, “The future of education”. Keynote Speaker. University of the state of Chiapas. Mexico. April 2022.

Jaramillo, A. 2022, “Rethinking business: innovation and emerging technologies”. Keynote Speaker. Government of the state of Aguascalientes. Mexico, February 2022. 

Jaramillo, A. 2022, “Women and Girls in Science”. Panelist. Foundation Closer to the Universe (FAU Kids). Digital. Mexico, February 2022.

Jaramillo, A. 2022, “The Professional Experience of a young scientist and technologists abroad”. Keynote. State Council of Science and Technology. Government of the state of Guerrero. Mexico, February 2022.

Jaramillo, A. 2021, “International Space”. Panelist. First Space Internacional Congress”. Government of the state of Chiapas. Mexico, December 2021. 

Jaramillo, A. 2021, “From Digital Marketing to Digital Business”. Keynote Speaker. Government of the state of Nayarit. Mexico, December 2021. 

Jaramillo, A. 2021, “Rethinking business: innovation and emerging technologies”. Keynote Speaker. Government of the state of Aguascalientes. Mexico, December 2021. 

Jaramillo, A. 2021, “Space Tech: From IA to nanosatellite”. Keynote Speaker. CONAES National Space Conference. Mexico, November, 2021. 

Jaramillo, A. 2021, “The Educative and Economic Experience of Ireland and Saudi Arabia”. Keynote Speaker. Mexico, Noviembre, 2021. 

Jaramillo, A. 2021, “The relevance of Artificial Intelligence, Augmented Reality, Robotic Systems, and Neurosensing technologies, during the Pandemics COVID19”. Keynote Speaker, Canadá, 2021. 

Jaramillo, A. 2021, “From Digital Marketing to Digital Business”. Keynote Speaker. Seminar on Emerging Tech EMFUTECH. Mirai Innovation. Digital. Japon. Julio, 2021. 

Jaramillo, A. 2021, ‘Towards Tech Entrepreneurship post-COVID-19’. Keynote. Research and Engineering Seminar. Interdisciplinary Profesional Engineering Unit Campus Hidalgo. National Polytechnic Institute. Digital. Mexico. May 2021. 

Jaramillo, A. 2021, ‘The purpose, the role and the opportunity of women in politics’. Panelist. International Women Parliament. Digital. Mexico. March 2021. 

Jaramillo, A. 2021, ‘Successful Women’. Keynote. City Hall of Tixtla Guerrero, Mexico. March 2021. 

Jaramillo, A. 2020, ‘Towards Tech Entrepreneurship post-COVID-19’. Keynote. Women in STEM. Fundación Idea Joven México. Digital. Mexico. December 2020. 

Jaramillo, A. 2020, ‘Towards Tech Entrepreneurship post COVID-19’. Keynote. Tecnológico De Estudios Superiores De Villa Guerrero. Digital. State of Mexico. December 2020. 

Jaramillo, A. 2020, ‘Financial Inclusion towards women empowerment. Keynote. International Forum of Financial Education with Gender Perspective. Government of the state of Aguascalientes. Women Affairs Instituto. Digital. Aguascalientes, Mexico. November 2020. 

Jaramillo, A. 2020, ‘The future of work: educating the new generation of Guerrero leaders’. Keynote. Colegios de Bachilleres del Estado de Guerrero. Directed to +7000 students and academics. Digital. Guerrero, Mexico. November 2020. 

Jaramillo, A. 2020, ‘Competitively and productivity in a digital world for brands, business, and teamwork in Mexico. How to get ready for the challenges ahead towards the economic reactivation?”. Panelist. IAB, 7o C-Level Board. Digital. Mexico City. August 2020. 

Jaramillo, A. 2020, ‘Digital Nomads: living between the real, the virtual and the hyperreal’. Keynote. IAB Conecta, University Forum. Digital. Mexico City. August 2020. 

Jaramillo, A. 2019, ‘Reimagine your path to success’, Keynote. Colegios de Bachilleres del Estado de Guerrero. Iguala, Mexico. October 2019. 

Jaramillo, A. 2019, ‘Reimagine your path to success’, Keynote. Technological University of Ciudad Juarez. Mexico. September 2019. 

Jaramillo, A. 2019, ‘Mexicans in the AI Industry’, Keynote. Technological Institute of Aguascalientes. Aguascalientes, Mexico. August 2019. 

Jaramillo, A. 2019, ‘Mexicans in the AI Industry’, Keynote. Technological University of Aguascalientes. Government of Aguascalientes. Aguascalientes, Mexico. August 2019. 

Jaramillo, A. 2019, ‘The future of work: educating the new generation of business women in Saudi Arabia’, Keynote. Government of Aguascalientes. Aguascalientes, Mexico. August 2019. 

Jaramillo, A. 2019, ‘Digital Transformation: exploring new business models for your company’, Keynote. Ministry of Economic Development. Government of the State of Guerrero. Chilpancingo, Mexico. July 2019. 

Jaramillo, A. 2019, ‘Women as agents of change’, Keynote. Coparmex Chilpancingo. Chilpancingo, Mexico. June 2019. 

Jaramillo, A. 2019, “Digital transformation: exploring business models for your new digital business”, Instructor. Hotel Holiday Inn. Chilpancingo, Mexico. May, 2019.

Jaramillo, A. 2019, “Reimagine your road to success”, Keynote speaker. International Conventions Centre. Acapulco, Mexico. May 2019.

Jaramillo, A. 2019, “Design your idea of success”, Keynote speaker. State Auditorium “Sentimientos de la Nacion”. Chilpancingo, Mexico. May 2019.

Jaramillo, A. 2019, “The future of work: forming the next generation of Saudi business women”, Keynote speaker. Guerrero Digital 2019. The American University of Acapulco. Acapulco, Mexico. May 2019.

Jaramillo, A. 2019, “Building your professional digital brand, with a gender perspective”, Instructor. MujerGlobalMX RedGlobalMX. Global- 16 countries. March 2019.

Jaramillo, A. 2019, ‘The professional and academic experience of a young successful Guerrerense woman’, Keynote, International Women’s Day. State High School System Colegios de Bachilleres of the state of Guerrero. Taxco. Mexico. March 2019.

Jaramillo, A. 2019, ‘Think equal, build smart, innovate for change’, Keynote. Women transforming Guerrero. Women in Science. Chilpancingo, Mexico. March 2019.

Jaramillo, A. 2019, ‘Shaping the new generation of Saudi women Leaders’. Keynote. International Women’s Day. Riyadh, Saudi Arabia. March 2019.

Jaramillo, A. 2018, ‘Women in Tech in the MENA region’ Keynote. Women in Tech Dubai – WOMENA. Dubai, UAE, Sep 2018.

Source: WOMENA

Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Challenges and Opportunities’. Panelist. Blockchain. Mexico City, Mexico. July 2018.

Jaramillo, A. 2018, ‘Creating a Sustainable Tech Innovation Ecosystem’. Panelist. Scientific Diplomacy Forum to discuss the amendments to the Law on Science and Technology. Senate of Mexico. Mexico City, Mexico. May 2018.

Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Challenges and Opportunities’. Panelist. World Blockchain and Cryptocurrencies Summit. Moscow, Russia. May 2018.

Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Challenges and Opportunities’. Keynote. GulfChain. Riyadh, Saudi Arabia. April 2018.


Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Opportunities and Challenges’. Panelist. TechSaudiya. Riyadh, March 2018.


Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Opportunities and Challenges’. Panelist. Launch Your Business Initiative. Riyadh, Jan 2018.

Jaramillo, A. 2017, ‘Design Thinking and Tech Entrepreneurship’. Keynote. First Blockchain Hackathon in Saudi Arabia. Badir, KACTS, IBM. Riyadh, Saudi Arabia, Jan 2017.

Jaramillo, A. 2016, ‘Watson Goes to College: Cognitive as an Enabler of Tech Entrepreneurship in Saudi Arabia, the high-tech product management initiative’, the World of Watson IBM annual conference, Las Vegas, Oct 2016.

Jaramillo, A. 2013. ‘Social Media Strategy: Myths and Risks‘, Panelist, International Symposium of Cloud Computing and Digital Marketing. ICT State Committee, Government of the State of Guerrero. Acapulco, Jan 2013.

Mentor and Judge

MIT Hacking Medicine, Judge and mentor. Organised by King Abdullaziz City of Science and Technology (KACTS). Riyadh, Saudi Arabia. Dec 2018- Jan 2019.

Creathon ‘Digital Marketing and Social Entrepreneurship’, Mentor. Organised by TASAMY. Riyadh, Saudi Arabia. Nov 2018.

NYUAD Hackathon, Judge and Mentor. Organised by NYU campus Abu Dhabi (NYUAD). Abu Dhabi, UAE. Apr 2018.

Innovation Challenge FinTech, Mentor. Organised by King Abdullah University of Science and Technology (KAUST). Riyadh, Saudi Arabia. Nov 2017.


First Blockchain Hackathon in Saudi Arabia, Mentor. Organised by Badir, KACTS, IBM. Riyadh, Saudi Arabia, Jan 2017.

Social Responsibility

#SAUDIMX, Founder and lead organiser. Series of events to promote Mexican culture, tourism and gastronomy in Saudi Arabia. Riyadh, Saudi Arabia. Dec 2018.

Founding President of the Saudi Arabian chapter of the Mexican Professional Global Network endorsed by the Mexican Ministry of Foreign Affairs. Riyadh, Saudi Arabia. Feb 2018.

#MexicoIrlanda 2017. Coordinator. Cultural and Business Inmersion Ireland in Mexico, series of cultural, academic and business events in Acapulco and Mexico City.

The group was conformed by specialists in digital business, digital marketing and cloud computing of the Irish Center of Cloud Computing and Commerce (IC4).

#MexicoIrlanda 2013. Coordinator. Cultural and Business Inmersion Ireland in Mexico, series of cultural, academic and business events in Acapulco, Puebla and Mexico City.

The group was conformed by specialists in digital business, digital marketing and cloud computing of the Irish Center of Cloud Computing and Commerce (IC4).

To the Research and Academic community

  • Jaramillo, A. 2018, ‘Creating a Sustainable Tech Innovation Ecosystem’. Panelist. Scientific Diplomacy Forum to discuss the amendments to the Law on Science and Technology. Senate of Mexico. May, 2018.
  • Jaramillo, A. 2018, ‘Ethical Digital Marketing’. Public Lecture. College of Dentistry, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Dec 2017.
  • Jaramillo, A. 2016, ‘Reshaping Saudi Arabia Digital Landscape: the next generation of female digital entrepreneurs’. Reflecting on Appropriate Global Development and the role of ICTs and Digital Innovation. Ninth Annual SIG Global Development Workshop, Dublin, Dec 2016.
  • Jaramillo, A. 2016, ‘Personal Branding on Social Media’. Workshop. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Oct 2016.
  • Jaramillo, A. and Malaika S. 2016. ‘Watson goes to College: cognitive computing as an enabler of innovation and tech entrepreneurship in Saudi Arabia’, 1st Annual Evolving Education with Cognitive and Data Sciences workshop, Las Vegas, Nevada, October 2016.
  • Jaramillo, A. 2016, ‘Conducting Academic Research in Marketing’. Workshop. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. April 2016.
  • Jaramillo, A. 2016, ‘Public Speaking’. Three-day Workshop. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Feb 2016.
  • Jaramillo, A. 2015, ‘Postgraduate workshops on competency development: public speaking, teamwork, interview skills, professional relationship building, and reflective writing practice’. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Aug-Dec 2015
  • Jaramillo, A. 2014. Keynote address ‘Digital Literacy: The Tech Education Challenge’, 3rd International Congress of the College of Postgraduate Studies of Mexico City, Acapulco, Mexico. Feb 2014.
  • Jaramillo, A., Lynn, T. and Turley, D. Going Interactive: the case of digital brands in digital music videos, 2013 American Academy of Advertising Global Conference, 31-MAY-13 – 2-JUN-13, University of Hawaii, Honolulu, Oahu.
  • Jaramillo, A., Lynn, T. and Muzellec, L., Increasing brand recall through interactive product placement in online music videos, 11th International Conference on Research in Advertising (ICORIA), 28-JUN-12 – 30-JUN-12, Stockholm School of Economics (SSE), Stockholm, Sweden.
  • Jaramillo, A., Lynn, T. and Muzellec, L., 2012. Product placement and interactivity: increasing brand recall in online music videos, Irish Academy of Management (IAM), 06-SEP-12 – 07-SEP-12, National University of Ireland (NUI) Maynooth School of Business, Ireland.

To University and Executive Education

Technology and Business Innovation

  • Blockchain and the Future of Business
  • IoT and the Future of Business
  • AI and the Future of Business
  • Robotics and the Future of Business
  • Smartcities
  • Smarthomes
  • Virtual and Augmented Reality in Business
  • Technology in Society
  • Technology and Theories of Identity
  • The future of economy
  • Technology and Culture
  • TechEd
  • Tech and the future of work
  • Strategies of Technology Transfer
  • Marketing of High Tech Products and Innovations
  • Innovation, Marketing and Technology Foresights
  • Business Models
  • Marketing for Entrepreneurs
  • Entrepreneurship
  • Entrepreneurial Ecosystem
  • Management of the Culture of Innovation

Digital Marketing

  • Consumer Behaviour
  • Consumer Behaviour in the Digital Age
  • Marketing Management
  • Social Media Marketing
  • Content Marketing
  • Brand Development
  • Video Advertising
  • Web Usability
  • Integrated Marketing Communications
  • Digital Planning and Management
  • Next Generation Management: Digital Skills, Media and Communication
  • Digital Media tools
  • Management of Personal and Career Development
  • Principles of Marketing
  • SEO

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