Keynotes and workshops

To Industry

Jaramillo, A. 2019, “Digital transformation: exploring business models for your new digital business”, Instructor. Hotel Holiday Inn. Chilpancingo, Mexico. May, 2019.

Jaramillo, A. 2019, “Reimagine your road to success”, Keynote speaker. International Conventions Centre. Acapulco, Mexico. May, 2019.

Jaramillo, A. 2019, “Design your idea of success”, Keynote speaker. State Auditorium “Sentimientos de la Nacion”. Chilpancingo, Mexico. May, 2019.

Jaramillo, A. 2019, “The future of work: forming the next generation of saudi business women”, Keynote speaker. Guerrero Digital 2019. American University of Acapulco. Acapulco, Mexico. May, 2019.

Jaramillo, A. 2019, “Building your professional digital brand, with a gender perspective”, Instructor. MujerGlobalMX RedGlobalMX. Global- 16 countries. March 2019.

Jaramillo, A. 2019, ‘The professional and academic experience of a young successful Guerrerense woman’, Keynote, International Women Day. State High School System Colegios de Bachilleres of the state of Guerrero. Taxco. Mexico. March 2019.

Jaramillo, A. 2019, ‘Think equal, build smart, innovate for change’, Keynote. Women transforming Guerrero. Women in Science. Chilpancingo, Mexico. March 2019.

Jaramillo, A. 2019, ‘Shaping the new generation of Saudi women Leaders’. Keynote. International Women Day. Riyadh, Saudi Arabia. March 2019.

Jaramillo, A. 2018, ‘Women in Tech in the MENA region’ Keynote. Women in Tech Dubai – WOMENA. Dubai, UAE, Sep 2018.

Source: WOMENA

Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Challenges and Opportunities’. Panelist. Blockchain. Mexico City, Mexico. July 2018.

Jaramillo, A. 2018, ‘Creating a Sustainable Tech Innovation Ecosystem’. Panelist. Scientific Diplomacy Forum to discuss the amendments to the Law on Science and Technology. Senate of Mexico. Mexico City, Mexico. May 2018.

Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Challenges and Opportunities’. Panelist. World Blockchain and Cryptocurrencies Summit. Moscow, Russia. May 2018.

Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Challenges and Opportunities’. Keynote. GulfChain. Riyadh, Saudi Arabia. April 2018.


Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Opportunities and Challenges’. Panelist. TechSaudiya. Riyadh, March 2018.


Jaramillo, A. 2018, ‘Blockchain in Saudi Arabia: Opportunities and Challenges’. Panelist. Launch Your Business Initiative. Riyadh, Jan 2018.

Jaramillo, A. 2017, ‘Design Thinking and Tech Entrepreneurship’. Keynote. First Blockchain Hackathon in Saudi Arabia. Badir, KACTS, IBM. Riyadh, Saudi Arabia, Jan 2017.

Jaramillo, A. 2016, ‘Watson Goes to College: Cognitive as an Enabler of Tech Entrepreneurship in Saudi Arabia, the high-tech product management initiative’, the World of Watson IBM annual conference, Las Vegas, Oct 2016.

Jaramillo, A. 2013. ‘Social Media Strategy: Myths and Risks‘, Panelist, International Symposium of Cloud Computing and Digital Marketing. ICT State Committee, Government of the State of Guerrero. Acapulco, Jan 2013.


Mentor and Judge

MIT Hacking Medicine, Judge and mentor. Organised by King Abdullaziz City of Science and Technology (KACTS). Riyadh, Saudi Arabia. Dec 2018- Jan 2019.

Creathon ‘Digital Marketing and Social Entrepreneurship’, Mentor. Organised by TASAMY. Riyadh, Saudi Arabia. Nov 2018.

NYUAD Hackathon, Judge and Mentor. Organised by NYU campus Abu Dhabi (NYUAD). Abu Dhabi, UAE. Apr 2018.

Innovation Challenge FinTech, Mentor. Organised by King Abdullah University of Science and Technology (KAUST). Riyadh, Saudi Arabia. Nov 2017.


First Blockchain Hackathon in Saudi Arabia, Mentor. Organised by Badir, KACTS, IBM. Riyadh, Saudi Arabia, Jan 2017.


Social Responsibility

#SAUDIMX, Founder and lead organiser. Series of events to promote Mexican culture, tourism and gastronomy in Saudi Arabia. Riyadh, Saudi Arabia. Dec 2018.

Founding President of the Saudi Arabian chapter of the Mexican Professional Global Network endorsed by the Mexican Ministry of Foreign Affairs. Riyadh, Saudi Arabia. Feb 2018.

#MexicoIrlanda 2017. Coordinator. Cultural and Business Inmersion Ireland in Mexico, series of cultural, academic and business events in Acapulco and Mexico City.

The group was conformed by specialists in digital business, digital marketing and cloud computing of the Irish Center of Cloud Computing and Commerce (IC4).

#MexicoIrlanda 2013. Coordinator. Cultural and Business Inmersion Ireland in Mexico, series of cultural, academic and business events in Acapulco, Puebla and Mexico City.

The group was conformed by specialists in digital business, digital marketing and cloud computing of the Irish Center of Cloud Computing and Commerce (IC4).


To the Research and Academic community

  • Jaramillo, A. 2018, ‘Creating a Sustainable Tech Innovation Ecosystem’. Panelist. Scientific Diplomacy Forum to discuss the amendments to the Law on Science and Technology. Senate of Mexico. May, 2018.
  • Jaramillo, A. 2018, ‘Ethical Digital Marketing’. Public Lecture. College of Dentistry, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Dec 2017.
  • Jaramillo, A. 2016, ‘Reshaping Saudi Arabia Digital Landscape: the next generation of female digital entrepreneurs’. Reflecting on Appropriate Global Development and the role of ICTs and Digital Innovation. Ninth Annual SIG Global Development Workshop, Dublin, Dec 2016.
  • Jaramillo, A. 2016, ‘Personal Branding on Social Media’. Workshop. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Oct 2016.
  • Jaramillo, A. and Malaika S. 2016. ‘Watson goes to College: cognitive computing as an enabler of innovation and tech entrepreneurship in Saudi Arabia’, 1st Annual Evolving Education with Cognitive and Data Sciences workshop, Las Vegas, Nevada, October 2016.
  • Jaramillo, A. 2016, ‘Conducting Academic Research in Marketing’. Workshop. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. April 2016.
  • Jaramillo, A. 2016, ‘Public Speaking’. Three-day Workshop. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Feb 2016.
  • Jaramillo, A. 2015, ‘Postgraduate workshops on competency development: public speaking, teamwork, interview skills, professional relationship building, and reflective writing practice’. College of Business Administration, Princess Nourah Bint Abdulrahman University (PNU). Riyadh, Saudi Arabia. Aug-Dec 2015
  • Jaramillo, A. 2014. Keynote address ‘Digital Literacy: The Tech Education Challenge’, 3rd International Congress of the College of Postgraduate Studies of Mexico City, Acapulco, Mexico. Feb 2014.
  • Jaramillo, A., Lynn, T. and Turley, D. Going Interactive: the case of digital brands in digital music videos, 2013 American Academy of Advertising Global Conference, 31-MAY-13 – 2-JUN-13, University of Hawaii, Honolulu, Oahu.
  • Jaramillo, A., Lynn, T. and Muzellec, L., Increasing brand recall through interactive product placement in online music videos, 11th International Conference on Research in Advertising (ICORIA), 28-JUN-12 – 30-JUN-12, Stockholm School of Economics (SSE), Stockholm, Sweden.
  • Jaramillo, A., Lynn, T. and Muzellec, L., 2012. Product placement and interactivity: increasing brand recall in online music videos, Irish Academy of Management (IAM), 06-SEP-12 – 07-SEP-12, National University of Ireland (NUI) Maynooth School of Business, Ireland.

To University and Executive Education

Technology and Business Innovation

  • Blockchain and the Future of Business
  • IoT and the Future of Business
  • AI and the Future of Business
  • Robotics and the Future of Business
  • Smartcities
  • Smarthomes
  • Virtual and Augmented Reality in Business
  • Technology in Society
  • Technology and Theories of Identity
  • The future of economy
  • Technology and Culture
  • TechEd
  • Tech and the future of work
  • Strategies of Technology Transfer
  • Marketing of High Tech Products and Innovations
  • Innovation, Marketing and Technology Foresights
  • Business Models
  • Marketing for Entrepreneurs
  • Entrepreneurship
  • Entrepreneurial Ecosystem
  • Management of the Culture of Innovation

Digital Marketing

  • Consumer Behaviour
  • Consumer Behaviour in the Digital Age
  • Marketing Management
  • Social Media Marketing
  • Content Marketing
  • Brand Development
  • Video Advertising
  • Web Usability
  • Integrated Marketing Communications
  • Digital Planning and Management
  • Next Generation Management: Digital Skills, Media and Communication
  • Digital Media tools
  • Management of Personal and Career Development
  • Principles of Marketing
  • SEO

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