I observe, study and change consumer behaviour (online and offline) and how is being shaped by technology (HCI). I am a doer. I have developed industry-led projects, awarded during four consecutive years, nationally and internationally. These initiatives include a diverse portfolio from offline to online business strategy, technology, branding, entrepreneurship, and digital marketing, among others. I explore an umbrella of industries. Industry partners include IBM, KACST, the Saudi Arabian Monetary Authority (SAMA), the Saudi Arabian General Sports Authority (GSA), OMOMA in KSA, among others.
I am passionate about education, spreading knowledge, motivating teams to come together and explore new technologies and how they adapt to their business. I have been a mentor in hackathons (e.g. Blockchain, NASA SpaceApps) and delivered professional workshops including the latest technologies and how they are shaping markets.
Following the rule of threes
- I have the academic credentials (BSc, MSc, PhD, researcher, lecturer +4 years) in business, strategy, high-tech and innovation, consumer behaviour, digital marketing.
- I have been a speaker at national and international industry and academic events in the USA, in Europe, in the Middle East, in a number of countries and universities.
- I have substantial international business experience, which has been gained working in America, Europe and the Middle East. I have 4+ years’ experience working for government and political parties in Mexico as a strategic advisor in projects affecting the restructuration of public institutions and public policies. I have industry-applied expertise in product management, HCI, ICT, digital marketing, strategy, usability and UX testing
My academic research focuses on the effects of branded content in interactive/non-interactive digital media on millennials. I am highly interested in industry-oriented research/consultancy projects and understanding how digital technologies shape today’s society behavioural patterns.
What people think about me
“I am writing these words with all the optimism in the world that we are going to witness a stronger Saudi generation in digital marketing/communication. What is even more promising is that we can use such intellect and power to serve a noble cause: getting people active!” (Saudi Arabian General Sports Authority Director, Dec 2016)