Watson goes to college

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The IBM Watson Cognitive Computing Project – in partnership with IBM Kingdom of Saudi Arabia (KSA)/New York/Chicago and PNU Computing School.

I developed the module around a high-tech marketing case study that introduced to 58 second year, MINTD students to the concepts of cognitive computing, human-computer interaction, app development, artificial intelligence, cloud, and data analytics to meet client needs within specific industries such as healthcare, financial services, and government. The result were 14 cognitive business ideas, 14 infographic posters that articulated how their proposed Watson solution could help business users uncover new insights in KSA, and a sales pitch which was presented to practitioners at IBM KSA.

Computing and marketing students came together to exchange knowledge in market strategy, marketing and technology, and app development.


Two Watson solutions were developed by computing students under the auspices of the King Abdulaziz City for Science and Tech (KACST), and IBM KSA. The project has been such a success that I will present at the World of Watson IBM annual conference at Las Vegas, 23-27 October 2016.

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